Fitness Apparel Advertisements

For this post I thought it would be interesting to look at different fitness apparel commercials and advertisements and note their differences and similarities. The majority of the commercials I found I had never seen on TV previous to looking them up online, which is something to note as well.

LuluLemon Commercial 1

• This commercial was interesting because it had multiple people in it of both genders wearing the clothes and performing. LuluLemon has the stereotype of being more for women, so I think this commercial is trying to encourage men to look at the product also
• The song- “All You Need is Love” is very calming and relaxing going along with the fluid yoga poses.
• To me this commercial promotes yoga and the calmness and fluidity of the activity

LuluLemon Commercial 2

• This commercial differs from the first because it is only one woman wearing one outfit
• The song vibe is similar to the first commercial
• Woman is doing yoga also

Athleta 

• Incorporates running and yoga
• “Power to the she” is shown at the end which promotes this company as being sorely for women
• Beach

Fabletics 

• Yoga, running & other fitness exercises
• This one is different from the others because it shows the clothing in a setting other than working out – more directed towards life style and casual wear “made for work outs, designed for real life”
• Stars Kate Hudson which is different from the other commercials

IMPACT

• Running, yoga, and boxing (not seen in the other commercials)
• Motivational quotes “wake up and make an impact”
• Jillian Michaels was in it, similar to Fabletics
• Takes place outside and indoors

After watching these five commercials I noticed a few common themes among them. First, they all involve nature and being outdoors in some way, including the beach, the woods, and a neighborhood. These commercials promote being outside and having an active, healthy lifestyle while wearing the brands. They all also incorporate activities such as running and yoga, which is interesting and demonstrates the main focal point of the brands. Each of these companies is targeting mainly women with their products and ads. The only commercial that wasn’t all women was the first LuluLemon ad, which was pretty rare in my research of fitness commercials. Overall, the five commercials I found have some differences but they are pretty similar to each other and the demographic they market towards.